A review of the FTSE 100 company websites revealed that that 94{6060b2de664e4eaa3e7b7e86961ce2c4bbd7a29b6c1097abf8257a4e5b07383e} of companies failed to offer a mobile-enabled careers section to help candidates easily navigate and search for jobs.
“Companies that fail to offer a mobile-enabled careers section are in danger of losing out on top talent through offering a bad user experience” said Mike Taylor from Web Based Recruitment, who carried out the review.
“Today, it is not unusual for Recruiters to see 30{6060b2de664e4eaa3e7b7e86961ce2c4bbd7a29b6c1097abf8257a4e5b07383e} of their overall traffic come from a mobile device. This means that if a careers section is not mobile-enabled, not only could a company miss out on top talent they can also damage their brand and reputation as well. “
Recruitment Needs To Catch Up
“If you compare the mobile-enabled careers section experience to other industries then recruitment clearly has some catching up to do when it comes to a mobile strategy, continued Taylor. “The retail industry is well ahead because they realised early on that if they didn’t cater for a mobile audience they would lose sales. When you are recruiting you are in effect also selling. You are selling the job, the career opportunity and the company to potential hires.”
With new smartphones and tablet devices being introduced all the time, and the new 4G mobile network being part rolled out at the end of 2012, the use of mobile to search and apply for a job will only increase. Therefore every company that is serious about recruiting (not just the FTSE 100 companies) should be pushing mobile higher up their agendas for the rest of the year and beyond” concluded Taylor.
About The Review
The review was carried out by visiting the careers section of the FTSE 100 companies websites on the 12th September 2012 using a HTC (Sensation) smartphone.
Credit: onrec.com